Illustration, Logos, Packaging, Print & Collateral, Interactive Media
Hal Rucker and I started a design company in 1990. Everything was produced digitally which was a feat at the time. Projects ranged from packaging and print to user interface with clients from startups, government to Fortune 500 companies. Our brochure tells the story.
We did an ad for PasteUp™, an intuitive page layout application for the NeXT computer by Glenn Reid’s company RightBrain Software. “If I stab myself in the head with this pencil, will it hurt? Yes, it will.” By most standards, it was a bit risky but Glenn was always game and took out a full spread in NeXT Magazine. The next day he had an email from Steve Jobs: “When I saw your ad, I laughed my ass off”.